On 9/11, Baseline’s employees in the World Trade Center experienced death and destruction, yet courageously battled despair with incredible fortitude and resolve. This is their story.
Key Blog Posts and News Stories
CULTURE AS A COHESIVE FORCE
As I penned my way through the drafting of Undaunted, a key business aspect of Baseline was becoming more and more apparent – that my colleagues’ reaction to the horrors on 9/11 and their resolve to quickly rebuild the company was driven by more than just human...
FINDING THE RIGHT PHOTOS
“A picture paints a thousand words” is an often-used cliché that holds much truth. By itself, without human explanation, a photo or a painting can connote time and place. They can also elicit feelings of warmth, coolness, despair, dread or even pure joy. ...
A PROUD AND PRODUCTIVE SON OF 9/11
On September 11, 2001, ten-month-old Jake Campbell lost his loving mother due to a murderous act of hate. Jill Maurer Campbell was the executive assistant to the founder and CEO of Baseline Financial Services, which was headquartered at the World Trade Center....
On September 11, 2001, sixteen employees of Baseline Financial Services remained on the 77th and 78th floors of Two World Trade Center not knowing that a second plane targeting the towers was about to crash directly into their offices. Twelve would survive.
UNDAUNTED uses that moment, and the rest of the day’s events, to portray how the team stuck together and exemplified tremendous valor amidst the utter horror. Not only would the twelve survive, but they would also band together with all of Baseline’s employees to rebuild the business—nearly from scratch—in the ensuing weeks. They were relentless in their mission, while simultaneously mourning the loss of four friends.
Reviews
Meet the Author
Ed Zier is a prominent authority on the financial information services industry, as well as recognized for his sales and marketing leadership. As the Chief Operating Officer of Baseline, he helped the entrepreneurial success grow from $3 million to over $50 million in annual revenue in less than ten years. He also jointly led his Baseline colleagues through the rebuilding effort after sustaining complete devastation at the World Trade Center on 9/11.
