On 9/11, Baseline’s employees in the World Trade Center experienced death and destruction, yet courageously battled despair with incredible fortitude and resolve. This is their story.
Key Blog Posts and News Stories
THIRTY YEARS AGO – AN OMINOUS FOREWARNING
Thirty years ago today, we Americans were introduced to large-scale, foreign acts of terrorism here on our shores. On February 26, 1993, an ominous forewarning occurred in lower Manhattan as the World Trade Center (WTC) was targeted for the first time....
![“TWO AUTHORS …. SEARCH FOR MEANING IN TWIN TOWERS” [USA Today Network]](https://edzier.com/wp-content/uploads/2022/09/Screen-Shot-2022-09-06-at-6.06.12-PM-400x250.png)
“TWO AUTHORS …. SEARCH FOR MEANING IN TWIN TOWERS” [USA Today Network]
Journalist Jim Beckerman explores how two childhood friends coincidentally wrote books at the same time involving the events of 9/11. Each author, Ed Zier and Barbara Becker, seeks to find meaning in the death and destruction surrounding the infamous day.
A DAY IN THE LIFE OF A 9/11 PHOTOGRAPHER
Brigitte Stelzer is an accomplished photojournalist. On September 11, 2001, she applied not only her photography skills to a difficult task, but also a backbone of steel to confront death and destruction while doing her job.
On September 11, 2001, sixteen employees of Baseline Financial Services remained on the 77th and 78th floors of Two World Trade Center not knowing that a second plane targeting the towers was about to crash directly into their offices. Twelve would survive.
UNDAUNTED uses that moment, and the rest of the day’s events, to portray how the team stuck together and exemplified tremendous valor amidst the utter horror. Not only would the twelve survive, but they would also band together with all of Baseline’s employees to rebuild the business—nearly from scratch—in the ensuing weeks. They were relentless in their mission, while simultaneously mourning the loss of four friends.
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Meet the Author
Ed Zier was the chief operating officer of Baseline Financial Services on September 11, 2001. He recognizes how fortunate he is to be alive, although does not like the term "lucky" as it suggests that those lost were unlucky. "It seems disrespectful to the families to call myself lucky." In 2005, Ed outlined what would become Undaunted, but he would not have the time nor the courage to write about the collective experiences of his colleagues until 2017. It then took him four years to write, perfect, and publish the book. "It was much harder than I ever expected," Ed said of his journey. "Nearly every interview begot another interview as I learned more and more about that day and how my associates faced disaster. And, given that it was a work of non-fiction there were tons of facts that had to be triple checked."
