by Ed Zier | Oct 4, 2023 | Blog, Featured
Have you seen “Top Gun: Maverick”? It stars Tom Cruise in the sequel to the original motion picture. Cruise’s character is chosen to lead a team through a rigorous training exercise because he’s “been there, done that.” His character’s credibility is solidified...
by Ed Zier | Sep 8, 2023 | Blog
In 1905 the Spanish philosopher George Santayana stated in The Life of Reason, “Those who cannot remember the past, are condemned to repeat it.”[i] “Never forget!” is a rallying cry that is exclaimed every so often in the course of human history that generally...
by Ed Zier | May 23, 2022 | Blog
As I penned my way through the drafting of Undaunted, a key business aspect of Baseline was becoming more and more apparent – that my colleagues’ reaction to the horrors on 9/11 and their resolve to quickly rebuild the company was driven by more than just human...
by Ed Zier | Oct 7, 2021 | Blog
On September 11, 2001, ten-month-old Jake Campbell lost his loving mother due to a murderous act of hate. Jill Maurer Campbell was the executive assistant to the founder and CEO of Baseline Financial Services, which was headquartered at the World Trade Center....