NEVER FORGET!

NEVER FORGET!

  In 1905 the Spanish philosopher George Santayana stated in The Life of Reason, “Those who cannot remember the past, are condemned to repeat it.”[i] “Never forget!” is a rallying cry that is exclaimed every so often in the course of human history that generally...
CULTURE AS A COHESIVE FORCE

CULTURE AS A COHESIVE FORCE

  As I penned my way through the drafting of Undaunted, a key business aspect of Baseline was becoming more and more apparent – that my colleagues’ reaction to the horrors on 9/11 and their resolve to quickly rebuild the company was driven by more than just human...
FINDING THE RIGHT PHOTOS

FINDING THE RIGHT PHOTOS

  “A picture paints a thousand words” is an often-used cliché that holds much truth.  By itself, without human explanation, a photo or a painting can connote time and place.  They can also elicit feelings of warmth, coolness, despair, dread or even pure joy. ...
A PROUD AND PRODUCTIVE SON OF 9/11

A PROUD AND PRODUCTIVE SON OF 9/11

  On September 11, 2001, ten-month-old Jake Campbell lost his loving mother due to a murderous act of hate.  Jill Maurer Campbell was the executive assistant to the founder and CEO of Baseline Financial Services, which was headquartered at the World Trade Center....