by Ed Zier | Sep 8, 2023 | Blog
In 1905 the Spanish philosopher George Santayana stated in The Life of Reason, “Those who cannot remember the past, are condemned to repeat it.”[i] “Never forget!” is a rallying cry that is exclaimed every so often in the course of human history that generally...
by Ed Zier | Feb 21, 2023 | Blog, Featured
Thirty years ago today, we Americans were introduced to large-scale, foreign acts of terrorism here on our shores. On February 26, 1993, an ominous forewarning occurred in lower Manhattan as the World Trade Center (WTC) was targeted for the first time....
by Ed Zier | May 23, 2022 | Blog
As I penned my way through the drafting of Undaunted, a key business aspect of Baseline was becoming more and more apparent – that my colleagues’ reaction to the horrors on 9/11 and their resolve to quickly rebuild the company was driven by more than just human...
by Ed Zier | Oct 7, 2021 | Blog
On September 11, 2001, ten-month-old Jake Campbell lost his loving mother due to a murderous act of hate. Jill Maurer Campbell was the executive assistant to the founder and CEO of Baseline Financial Services, which was headquartered at the World Trade Center....