“Ed Zier shares this very uplifting personal story about how one of the deadliest moments in American history forever impacted him and his surviving colleagues’ lives. He lost four of them in those moments. They almost lost their company too—Baseline. Ed sensitively recounts the absolute pain of those losses. He also describes his co-workers’ dogged resolve to ensure Baseline’s survival, which became the company’s tribute to its fallen colleagues. Undaunted —a must read.”