“Over twenty years ago, my leadership team and I at Wells Fargo decided to make Baseline a foundational toolset for our national buy-side portfolio managers. It was clear from the positive energy of its employees and their zeal to focus on our needs that Baseline was a very special company. Undaunted is an insider’s story, but really it is an intimate homage to the special culture that Baseline’s founder created—leading not only to tremendous business success but fortifying its employees to withstand the destruction of the south tower during 9/11, and do whatever it took to deliver to its customers without a hitch… remarkable!”