CULTURE AS A COHESIVE FORCE

CULTURE AS A COHESIVE FORCE

  As I penned my way through the drafting of Undaunted, a key business aspect of Baseline was becoming more and more apparent – that my colleagues’ reaction to the horrors on 9/11 and their resolve to quickly rebuild the company was driven by more than just human...
A PROUD AND PRODUCTIVE SON OF 9/11

A PROUD AND PRODUCTIVE SON OF 9/11

  On September 11, 2001, ten-month-old Jake Campbell lost his loving mother due to a murderous act of hate.  Jill Maurer Campbell was the executive assistant to the founder and CEO of Baseline Financial Services, which was headquartered at the World Trade Center....
MARATHON METTLE

MARATHON METTLE

  On November 7 of this year, Kellie Kenny will run the New York City marathon. It will be her first NYC marathon since she ran it twenty years ago in November 2001—soon after the horrific events of 9/11. Kellie’s decision to run this particular race again is...
HOBOKEN HORROR

HOBOKEN HORROR

  On September 11, 2001, the quaint, square-mile, urban town of Hoboken, New Jersey found itself right smack dab in the middle of the chaos. Located on the banks of the Hudson River overlooking Manhattan, Hoboken serves the entire state as a very important...
THE CITY OF BROTHERLY LOVE

THE CITY OF BROTHERLY LOVE

  Imagine for just a moment… It’s Noon on September 11, 2001, and you reported to work this morning at the World Trade Center in New York City. You are thankful to be alive, but feelings of gratitude are the furthest thing from your mind. You’re still not exactly...