CULTURE AS A COHESIVE FORCE
As I penned my way through the drafting of Undaunted, a key business aspect of Baseline was becoming more and more apparent – that my colleagues’ reaction to the horrors on 9/11 and their resolve to quickly rebuild the company was driven by more than just human...
FINDING THE RIGHT PHOTOS
“A picture paints a thousand words” is an often-used cliché that holds much truth. By itself, without human explanation, a photo or a painting can connote time and place. They can also elicit feelings of warmth, coolness, despair, dread or even pure joy. ...
A PROUD AND PRODUCTIVE SON OF 9/11
On September 11, 2001, ten-month-old Jake Campbell lost his loving mother due to a murderous act of hate. Jill Maurer Campbell was the executive assistant to the founder and CEO of Baseline Financial Services, which was headquartered at the World Trade Center....
MARATHON METTLE
On November 7 of this year, Kellie Kenny will run the New York City marathon. It will be her first NYC marathon since she ran it twenty years ago in November 2001—soon after the horrific events of 9/11. Kellie’s decision to run this particular race again is...
HOBOKEN HORROR
On September 11, 2001, the quaint, square-mile, urban town of Hoboken, New Jersey found itself right smack dab in the middle of the chaos. Located on the banks of the Hudson River overlooking Manhattan, Hoboken serves the entire state as a very important...
THREE-BOOK GIVEAWAY
Now through August 23rd, 2021, sign up for my mailing list and you are automatically entered to win 1 of 3 copies of The Only Plane in the Sky: An Oral History of 9/11, by Garrett M. Graff.
THE CITY OF BROTHERLY LOVE
Imagine for just a moment… It’s Noon on September 11, 2001, and you reported to work this morning at the World Trade Center in New York City. You are thankful to be alive, but feelings of gratitude are the furthest thing from your mind. You’re still not exactly...
ALL HAIL, THE FIRST RESPONDERS!
On 9/11, several thousand on- and off-duty police and rescue personnel responded to the calls for assistance. As thousands of office workers fled the World Trade Center, these heroes ran in the opposite direction. They did not hesitate. They sprinted into the...
WHAT WAS BASELINE?
Given all the talk about this entrepreneurial company inside the World Trade Center, it wouldn’t be surprising if many of you are asking what did this Baseline do? Baseline was a software application. More specifically, it was a desktop tool for institutional...
A UNIQUE PERSPECTIVE
September 11, 2001 was devastating for the United States, and even more so for the families of all those that were lost. Yet, the day resulted in a great resolve—to rebuild, to hunt down those responsible, to better protect our shores, and to never forget!...
