Tim Leach

“Over twenty years ago, my leadership team and I at Wells Fargo decided to make Baseline a foundational toolset for our national buy-side portfolio managers. It was clear from the positive energy of its employees and their zeal to focus on our needs that...

Philip

“Ed Zier shares this very uplifting personal story about how one of the deadliest moments in American history forever impacted him and his surviving colleagues’ lives. He lost four of them in those moments. They almost lost their company too—Baseline. Ed sensitively...

Carol long

“Undaunted weaves powerful imagery of the unforgettable terrorist attack and tragedy of 9/11 with heartfelt human emotions that involve fear, capitulation, unbelievable resolve, resilience. It is a gripping account and must-read. After reading about what the Baseline...

Thomas Von Essen

“While reading Undaunted, I felt as though I was back on that horrible day. Ed Zier does a remarkable job of personalizing an event that shook the world. A small group of innocent, decent, hardworking Americans now have their story told along with so many...